Wolfpack partners with Shadow Factory to bring fans closer to the game
(TORONTO, ON, March 3) – Toronto Wolfpack RLFC have announced another partnership in what has been an extremely busy winter. Hong Kong-based immersive media (VR/AR/XR) and digital production services company, Shadow Factory, has been named the official digital media partner for the rugby club. The agreement continues the Wolfpack’s push to expand globally while actively promoting international trade opportunities and growing the game of rugby around the world.
Shadow Factory produces state-of-the-art experiences and will be offering new and exciting ways to engage Wolfpack fans in 2019. The company was involved in immersive solutions with several of the Hong Kong Sevens sponsors last year.
Its team is currently poised to explore the growing possibilities of VR, AR and MR solutions and will bring this passion and drive into their partnership with the Wolfpack.
Jeff Aylen, Toronto Wolfpack Digital Marketing Manager, is thrilled to be involved with the global company that sports a Toronto office. “It is exciting to announce this involvement with a trailblazer in digital technology, who maintains a global reach through their Hong Kong base. Wolfpack fans will be blown away by the designs, animations and unique initiatives they will see across our digital channels and at games in 2019. As the world’s first transatlantic sporting team, the Wolfpack are heavily immersed in a rapidly-changing world and this partnership pairs us with a company equipped with the tools and talent to boost our push forwards.”
As part of the agreement, Lamport Stadium will play host to several thrilling activities this season, including a dive into virtual reality and live action 360° videos to take fans directly into the action. Hans Bathija, Partner at Shadow Factory, added, “Shadow Factory will be present at several home games in Toronto as part of our firm commitment to the transatlantic side. This is a very exciting time for all of us.”
About Shadow Factory
Shadow Factory is a full-service production company specializing in content development, post-production, immersive media, and digital strategy operating in Hong Kong, Toronto, Los Angeles, and Honolulu.
For more information about Shadow Factory’s services, please contact:
Mobile: +1 416 428 0837