Karima-Catherine Goundiam

Karima-Catherine Goundiam is the founder and managing director of Red Dot Digital, which she launched in 2014 with the aim of bringing greater efficiency and diversity to the world of digital and social media. Before Red Dot, she managed digital and social media for Deloitte Canada and directed social media for Ford.


What is your experience of a glass ceiling?

For me, the glass ceiling is actually a concrete ceiling. Women have been talking about a glass ceiling for so long; attempts to smash it have hardly left a dent. Diversity is still a long-fought battle. I’ve had experience within corporations and my experience is a constant reminder that as women we still don’t have access to the same opportunities.

What advice do you have for others in business, particularly women? 

Never give up. ‘No’ is just a two-letter word.

What is your opinion on quotas and the gender pay gap?

We need quotas; quotas that will allow minorities to have face time and visibility they would otherwise not have. We also need mentoring for those minorities in order to provide them with the best chance to succeed.

Are you aware of government certifications and schemes for women in business?

I am aware of the bilateral Women Advancement task force between the US and Canada. But apart from the official announcement, I have not been able to get more information on next steps.